Cold Email Personalization Guide
Five research angles that take thirty seconds per prospect and change the reply rate.
Hiring signals
An open role tells you what a team is trying to build this quarter and is almost always public.
Recent product or site changes
A new page, pricing change or launch post gives a concrete, dated reason to be writing now.
Public numbers
Funding, headcount growth or a published metric lets you frame the message around scale rather than generic benefit.
Their own words
A conference talk, podcast appearance or long-form post is the fastest route to a line that could not have been sent to anyone else.
Peer context
Naming a comparable company and the specific outcome is personalization at segment level and scales far better than per-prospect research.
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