First campaign checklist

Run through this list before you click Launch.

Updated Sep 10, 2026 1 min read

Mailboxes

  • Every mailbox connected and its test passed
  • Mailboxes active, warmup running, sensible daily and hourly limits

Audience

  • List imported and reviewed, invalid rows understood
  • List confirmed as verified during import
  • Suppressed and previously contacted leads excluded

Copy

  • First email is plain text, short, one ask, at most one link
  • Follow-ups add something new rather than "just bumping this"
  • Every variable has a fallback
  • Preview shows no unresolved variables
  • Test send received and read on a phone as well as a desktop

Schedule

  • Sending days and window match your prospects' working hours
  • Timezone set to the audience, not to you
  • Daily limit conservative for the first week
  • Pacing delays set so messages do not go out in a block

Final

  • Readiness bar green
  • The right mailboxes selected on the Email Accounts tab

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