How to add a lead

Steps

1. Go to Leads.
2. Click Add lead.
3. Enter the email address — this is the only required field and it is what makes the lead unique in the workspace.
4. Fill in first name, last name, company, job title and location if you have them; these are what your variables will use.
5. Save.

Important notes

• Adding an address that already exists updates that lead instead of creating a duplicate.
• Add the lead to a list at the same time if it belongs to a specific audience.