AI personalization writes a short, lead-specific line — typically the opener — that you insert into your campaign copy with a token. Everything else in the email stays exactly as you wrote it.
What it needs
Your own AI account. Personalization runs on your OpenAI or Claude (Anthropic) key, which you connect in the campaign's AI tab. MunchReach does not resell AI credits, and usage is billed to you by that provider.
What it produces
One personalization snippet per lead, generated from the lead fields you allow. Snippets are stored on the lead, so they are reused rather than regenerated every send.
Important notes
- You review and edit snippets before they go out. Nothing is sent unread unless you choose to trust it.
- A fallback covers leads the AI cannot personalize, so a thin record never produces an awkward sentence.
Was this article helpful?