Each sequence step carries a delay measured from the previous step for that lead. When the delay elapses, the follow-up is scheduled — and then it still waits for the campaign's sending window.
Important notes
- Delays are per lead, not campaign-wide. A lead added later gets its own timeline.
- Stop rules apply before every step. A lead who replied, unsubscribed or bounced does not receive the next one.
- A weekday-only window will push a follow-up whose delay lands on Saturday to Monday.
Common problems
- Follow-up looks late — the delay expired outside the window, so it went out at the next opening.
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