Understanding stop rules in a sequence

Sequences stop automatically on reply, bounce or unsubscribe.

Updated Sep 10, 2026 1 min read

A sequence exists to start a conversation, so it ends the moment one starts.

Default behaviour

A lead is removed from the remaining steps on reply, on a hard bounce, and on unsubscribe. No further email in that sequence is queued for them.

Per-step exceptions

Exceptions are configured per step in the sequence editor, so you can keep a specific step running where your process needs it.

Important notes

Stop rules apply to the campaign the lead is in. A lead in two campaigns can still receive the other campaign's steps unless they are suppressed workspace-wide.

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