What suppression is
A workspace-wide record that an address must not be emailed again. It is created by a hard bounce, a spam complaint or an unsubscribe.
What it does
Suppressed addresses are excluded from every campaign audience automatically, in every list, forever — including after re-import.
Steps to review
Filter leads by the bounced or unsubscribed status to see who is affected and why.
Important notes
- Suppression protects your domain reputation and keeps you on the right side of opt-out obligations. Removing a suppression to email someone who opted out is not something you should do.
- Temporary failures are not the same as hard bounces and do not suppress an address.
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