Campaign recipients and eligibility

Why the recipient count differs from the list count.

Updated Sep 10, 2026 1 min read

A recipient is a lead attached to a campaign. Eligible recipients are the ones that will actually be queued.

What removes a lead from eligibility

  • A suppression record: hard bounce, complaint or unsubscribe
  • Already being a recipient of this campaign
  • Being paused

Important notes

The eligible count on the readiness bar is computed against the database and persisted, so it is the number you can trust — not the raw list size.

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