How to select and add leads to a campaign

Choose the audience from lists, filters or a selection on the Leads page.

Updated Sep 10, 2026 1 min read

Steps

  1. Open the campaign's Leads tab.
  2. Add a list, or add leads matching a filter.
  3. Review the eligible recipient count — it is what will actually be queued after suppression and duplicates are removed.

From the Leads page

Select leads with the checkboxes, then use Bulk actions → Add to campaign.

Important notes

  • Suppressed leads — bounced, complained or unsubscribed — are excluded automatically and are not counted as eligible.
  • A lead already in the campaign is not added twice.
  • Adding leads to an active campaign queues them for the remaining steps.

Common problems

  • Eligible count lower than the list count — suppression, duplicates or leads already in this campaign account for the gap.

Was this article helpful?

Related articles