How to write your first campaign email

Steps

1. On the Sequences tab, open the first email step.
2. Write a subject line that reads like an internal note, not an advertisement.
3. Keep the body under about 90 words: one line of relevance, one line of value, one clear ask.
4. Insert variables from the lead record, each with a fallback.
5. Use Preview to check real leads, then Send test to see it in a real client.

Important notes

• Plain text with at most one link performs best on a cold first touch.
• Image-heavy HTML, tracking-heavy layouts and multiple links all add placement risk.
• Save templates you reuse from the Templates page.