Lead statuses explained

What each status means and how it changes.

Updated Sep 10, 2026 1 min read

New — in the workspace, never contacted.

Contacted — at least one campaign email has been sent.

Replied — the lead answered.

Interested — marked as a positive reply.

Not interested — marked as a negative reply.

Meeting — a meeting was booked.

Bounced — mail to this address was rejected.

Unsubscribed — the lead opted out.

Completed — finished a sequence without replying.

Paused — excluded from sending for now.

Important notes

Some statuses change automatically from sending and reply events; others you set yourself, individually or in bulk. Bounced and unsubscribed also create suppression records, which is what actually stops future sends.

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