Automatic handling
When someone unsubscribes, they are suppressed workspace-wide and removed from every active sequence immediately.
Manual opt-outs
Plenty of people simply reply "remove me". Mark the conversation Unsubscribed so the lead is suppressed rather than just archived.
Important notes
- Include a clear way to opt out in cold email. It reduces spam complaints, which cost far more than the unsubscribe does.
- Never argue with an opt-out, and never move an unsubscribed address into a "new" list.
Was this article helpful?