Statuses are how the inbox becomes a pipeline rather than a mailbox.
- Lead — replied, not yet qualified
- Interested — positive reply worth pursuing
- Meeting booked — a call is on the calendar
- Meeting completed — the call happened
- Won — closed
- Not interested — a clear no
- Out of office — an automatic responder; follow up later
- Unsubscribed — asked to be removed
- Bounced — the address failed
Important notes
Set the status as you read the reply, not later. Every report downstream depends on it being honest.
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