Your first campaign

Steps

1. Go to Campaigns and create a campaign. Name it after the audience and the offer.
2. On the Leads tab, add the list you imported.
3. On the Sequences tab, write the first email. Keep it plain text, short, one clear ask, at most one link.
4. Add two follow-ups with a wait of three to four working days between them. Send them on the same thread.
5. On the Schedule tab, pick your sending days, a window inside your prospects' working hours, and their timezone. Start with a low daily limit.
6. On the Email Accounts tab, select the mailboxes that should send.
7. Check the readiness bar, then click Launch campaign.

Important notes

• Start with a small audience — a few hundred leads — while you learn how your copy performs.
• Do not increase daily volume in the first week. Reputation is built by consistency, not by bursts.