Open Tracking Is Broken — Measure This Instead
Privacy proxies inflate opens. Build reporting around replies, meetings and pipeline.
Why opens broke
Privacy proxies pre-fetch images, so a large share of recorded opens never involved a human.
Tracking pixels cost placement
Every tracking domain and pixel is another signal for filters to weigh, in exchange for a number you cannot trust.
Measure replies and meetings
Reply rate, positive reply rate, meetings booked and pipeline created are all observable and all resistant to proxy noise.
Use seed tests for placement
A small set of monitored mailboxes across major providers tells you where mail lands far more reliably than open rate.
Ready to improve your cold email campaigns?
Set up your domain, warm your mailboxes and launch a sequence in MunchReach.
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