AI usage and limits

Who pays, what throttles generation, and how to control spend.

Updated Sep 10, 2026 1 min read

Who pays

Your AI provider bills you directly for the key you connected. MunchReach does not sell AI credits and does not mark up usage.

What limits generation

  • Your provider's own rate limits and credit balance
  • Any spend cap you set at the provider
  • The size of the audience you generate for

Controlling spend

  1. Choose the cheaper default model for volume work; reserve the larger models for high-value lists.
  2. Keep output short — length is cost.
  3. Generate for a sample first, then the rest.
  4. Avoid Regenerate all unless the instructions genuinely changed.

Important notes

Snippets are stored per lead and reused, so relaunching a campaign does not regenerate and re-charge.

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