Steps
- Open the campaign → Analytics.
- Read the headline rates: delivery, open, click, reply, bounce.
- Use the funnel to see where leads drop out, and open a stage to see the underlying recipients.
How to interpret it
- Healthy delivery with a low reply rate is a copy or targeting problem.
- Falling delivery with rising bounces is a list or authentication problem.
- Opens without replies usually means the subject works and the body does not.
Important notes
Metrics come from deduplicated delivery events, so a recipient opening five times counts once for unique opens.
Was this article helpful?