Steps
- Go to Analytics.
- Choose a range: Today, 7 days, 30 days, 90 days or Custom.
- Read the KPI cards, then the trend charts, then the per-campaign and per-mailbox tables.
The KPI cards
Emails sent, Open rate, Reply rate, Positive replies, Bounce rate, Unsubscribe rate and Failed sends.
How to read them in order
- Bounce rate first — above a couple of percent, stop and clean the list.
- Reply rate second — it is the only metric that reflects whether the campaign works.
- Positive replies third — reply rate including angry replies is not success.
- Open rate last, and sceptically.
Important notes
Metrics only exist for mail sent after tracking was in place. A campaign launched before tracking was configured will show no opens or clicks, however well it performed.
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