The Analytics page breaks performance down by campaign and by mailbox.
What to look for
- One mailbox with a much lower reply rate than its peers on the same campaign — usually a placement problem specific to that mailbox or domain
- One campaign with a high bounce rate — a list problem, not a copy problem
- A step with a sharp drop-off — the follow-up is not earning attention
Important notes
Compare like with like: the same range, similar volumes, and campaigns targeting similar audiences. A twenty-lead campaign's rates are noise.
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