Target
Keep hard bounces well under two percent. Sustained higher rates damage the domain and can auto-pause mailboxes.
How to cut them
- Verify lists before importing; MunchReach gates campaign use on list verification for exactly this reason.
- Remove role addresses such as info@ and sales@ where they are not your buyer.
- Drop leads sourced more than a few months ago without re-verifying.
- Never re-send to an address that hard bounced. It is permanently suppressed for a reason.
- Deduplicate before launch.
Important notes
Buying a cheap list and paying to verify it does not make it a good list. It makes it a deliverable bad list.
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