Problem
Mail is delivered but lands in spam or promotions.
Possible causes
- A sending mailbox has a setup or health warning
- The domain or mailbox is too new for the volume being sent
- Bounce or complaint rates are elevated
- The copy is heavily templated, link-stuffed or image-heavy
- Volume ramped too fast
- The domain has been used for aggressive sending before
How to check
- Open Email Accounts and confirm each sending mailbox is Active without a health warning.
- Analytics → bounce rate and unsubscribe rate for the period placement dropped.
- Warmup → mailbox health bands.
- Send yourself a test at a couple of different providers and see where it lands.
How to fix
- Resolve mailbox setup and health warnings first.
- Cut daily volume per mailbox, and widen the sending window.
- Clean and re-verify the list; remove anything that bounced.
- Reduce links to one, drop images and attachments from the first email, and shorten it.
- Let warmup run longer before pushing volume again.
When to contact support
Mailbox health is good, bounce rate is low, mailboxes are warm and modest volume still lands in spam consistently.
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