Replies and threading

How a reply is matched to its lead and campaign.

Updated Sep 10, 2026 1 min read

When someone replies, MunchReach matches the message back to the original send and threads it under that lead's conversation.

What happens automatically

  • The lead's status is updated to reflect the reply
  • Stop rules fire, so a replying lead stops receiving follow-ups
  • The reply appears in the unified inbox and in your analytics

Important notes

  • Automatic replies such as out-of-office are recognised as their own status, so a holiday responder does not get counted as interest.
  • Replying from the inbox sends from the same mailbox that started the thread, which keeps the conversation coherent to the recipient.

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