Draft — being built, or still queueing its audience. A campaign stays in draft until the whole audience is queued, so a half-prepared campaign never sends.
Scheduled — ready and waiting for its start date.
Active — the audience is queued and messages send inside the sending window.
Paused — sending is stopped by you. The queue is intact and resuming continues where it left off.
Completed — every recipient has finished the sequence, or the campaign's stop date has passed.
Archived — taken out of the working list. History and analytics are kept.
Important notes
Active does not mean "sending right now". Outside the sending window, on a non-sending day, or once the daily limit is reached, an active campaign is idle by design.
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