First hour
Open the campaign's Queue tab and confirm messages are moving out of the scheduled state. Then check the Analytics tab for the first sends.
First day
Watch the bounce rate. Anything above a couple of percent means the list needs work, and MunchReach may restrict sending to protect your domain.
First week
- Reply rate tells you about the offer and the copy.
- Open rate tells you about the subject line and, indirectly, placement.
- Delivery and bounce rates tell you about list quality and authentication.
Important notes
Do not judge copy on fewer than a few hundred sends. Small samples move wildly.
Common problems
- Opens look implausibly high or low — open tracking depends on the recipient's mail client loading images and on your tracking setup. Treat replies as the reliable signal.
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